Cleveland / Ispringen (Germany), March 3, 2016 – The Rutronik Elektronische Bauelemente GmbH warehouse in the USA is now fully up and running. Seated in Austin, Texas, it serves as the central distribution center for Rutronik customers in the USA, Canada and Mexico.

The new warehouse and logistics center based in Austin has sufficient capacity to fully supply both legacy and new customers. It maps all processes of the European central warehouse based in Ispringen, Germany. These were brought into line with state-of the-art technology during the new warehouse construction in 2014 to enable orders to be processed even faster. All global warehouses access the same IT system and are networked to each other, ensuring a seamless support and supply for the customers across borders. Thus, Rutronik can ship all components efficiently on a world-wide basis, and do so with the shortest-possible delivery times and transit channels.

Rutronik began its sales operation in North America with the headquarters located in Cleveland, Ohio, in April 2015. Beforehand, deliveries were carried out from the European central warehouse and logistics hub in Asia. "Our start in the USA has clearly exceeded our best expectations. We have not only convinced the majority of our global customers to also conduct their American business with us, we have also gained numerous new local customers and franchises that align with our supplier linecard in EMEA. Now, with our warehouse implementation, we can provide our customers with a best-in-class quality service", explained Jeff Shafer, Vice President North America.

The new Rutronik warehouse and logistics center in Austin/Texas is networked to the warehouses in Europe and Asia for globally seamless and efficient processes.

About Rutronik (

Rutronik Elektronische Bauelemente GmbH is third largest distributor in Europe (Europartners Distribution Report 2014) and the number eleven worldwide (Global Purchasing, May 2015). The broadline distributor offers semiconductors, passive and electromechanical components in addition to boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The company bundles all products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals under RUTRONIK EMBEDDED. RUTRONIK SMART brings together sensors, wireless components, micro-controllers, power management and safety solutions for devices within the Internet of Things (IoT). Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its customer-oriented, forward-looking range of services. The company, established by Helmut Rudel in Ispringen/Germany in 1973, employs more than 1,400 staff worldwide and achieved group sales of EUR820 million in the 2015 fiscal year.

Press contact: Rutronik Elektronische Bauelemente GmbH: Janina Weber, Public Relations, tel: +49 7231 801-1679; e-mail:

Agentur Lorenzoni GmbH, Public Relations, Christine Schulze, tel: +49 8122 55917-14; e-mail: