Jan. 11, 2016 - CHICAGO - element14 today announces three senior level appointments to strengthen its management team, following a global reorganization and strategic operational review.

Dan Hill and Peter Birks have been appointed Business Presidents of Sales and Marketing and will be responsible for element14’s sales and marketing businesses in North America and Europe, respectively. Hill and Birks entered the business on Jan. 4 and join Umasankar Pingali, Business President of Sales and Marketing, in Asia Pacific.

Hill joins element14 from Crescent Electric Supply Company, the eighth-largest electrical distribution company in the U.S., where he served as general manager, responsible for Crescent’s $1B company-wide P&L and more than 130 national branches. Over the last 20 years, Hill has developed and implemented growth strategies which have more than doubled the bottom line in profit and added hundreds of new customers. He has also been recognized with the highly-accredited GE President’s Club top sales award and leadership award as well as the Crescent President’s Club top profit leadership award.

Birks’ recent executive positions with international, multi-channel organizations Staples and Office Depot have given him a passion for technology and its use in driving revenue and customer traffic. Aligned with an effective and energized sales operation, Birks looks forward to working with the European teams to deliver compelling customer experiences and exciting growth rates.

Hill and Birks will report to Ralf Buehler, who takes on the role of Chief Sales Officer on Feb. 1 to lead the company’s global sales, marketing and e-commerce operations.

Buehler has more than 25 years’ experience in sales and distribution and an impressive track record in leading worldwide product marketing and sales strategies that grow market share and profitability. He joins element14 from Future Electronics, where he was Vice President & Managing Director EMEA, and has held numerous senior management and leadership roles in the electronics industry with organizations including Cree, Littelfuse, Texas Instruments and STMicroelectronics.

Based in element14’s London office and under Buehler‘s direction the sales team will focus on three core areas: selling components, selling services such as software and re-reeling, and selling end products such as single board computers (SBCs). This will offer a seamless multi-channel experience to customers, ensuring they receive expert advice and products, when they need them, at the right price.

“I am looking forward to starting with the business at this exciting time in its evolution,” said Ralf Buehler, Chief Sales Officer, element14. “I am confident that by focusing on our people, customers and suppliers, element14 has a clear opportunity to lead the market and establish itself as the world’s premium ‘technology enabler.’”

“We have added some highly experienced, senior professionals to the team, with proven track records in increasing sales and gross margin,” said Mark Whiteling, CEO, element14. “As a result, the company will be ideally placed to improve, execute and ultimately deliver on its objectives.”

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About the Premier Farnell Group Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.??

Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world’s greatest range of development tools.

For news updates from Premier Farnell and element14 visit: Premier Farnell News Centre – www.premierfarnell.com/media-centre Twitter - @element14 YouTube – element14 Facebook – facebook.com/element14page Email: pressoffice@premierfarnell.com

Premier Farnell Key facts • Operations in 38 different countries • More than 4,500 employees • More than 3,000 leading suppliers • More than 600,000 products stocked with access to over four million more on demand • Leaders in providing information on REACH, Conflict Minerals and EU RoHS legislation

For more information visit the website at Premier Farnell.

Global Contact: Kay Winsper Global Head of Corporate Communications Tel: +44 207 851 4145 Email: kwinsper@premierfarnell.com

Global PR Agency: Darren Willsher/Andrew Hill Wildfire PR Tel: +44 208 408 8000 Email: element14@wildfirepr.com

European Contact: Jen Patterson PR Manager, Europe and Global Tel: +44 113 2484904 Email: jpatterson@premierfarnell.com

APAC Contact:
Christina Loh PR Manager, APAC Tel: + 65 6671 8769 Email: cloh@element14.com

North America Agency: Payal Shukla Walker Sands Tel: +1 (312) 648-6006 Email: newarkelement14@walkersands.com