Awards Celebrate Excellence in Marketing Programs; Winners Announced October 24
Irvine, CA and Alpharetta, GA – Penton’s Design Engineering & Sourcing Group and the Electronic Components Industry Association (ECIA) announce the finalists for the 2016 ECIA Marketing Awards. The coveted awards honor excellence in marketing by ECIA member companies who have displayed exceptional branding and marketing programs in the past year.
“We are very pleased with the outstanding participation from our members in this important competition. With 161 entries from 24 different companies, it is the most competitive year in its 15-year history. Marketing tends to be the unsung function within the sales organization. This competition offers each of our member companies’ Marketing teams an opportunity to be recognized for the work they do in front of both their peers and the leaders of the industry,” said Victor Meijers, ECIA’s Senior Vice President. “We are once again very appreciative of Penton’s support, which demonstrates their continued commitment to the industry. We look forward to seeing who the winners will be this year at the Executive Conference on October 24-25.”
“It’s a great pleasure to continue this successful collaboration with ECIA for the 2016 awards competition in determining the winning entries in the Electronics Choice Industry Awards categories,” said Paul Miller, Industry Group President, Penton. “The collective resources of our brands reaches over 3.9 million active design engineers and purchasing professionals who are at the forefront of technology, informing critical decisions and advancing the way business gets done. IoT and connected devices are a major theme across Penton impacting many industry sectors including electronics.”
The competition features an entry field of 9 award categories, including:
- Category 1: Best Brand/Image Print Marketing
- Category 2: Best Brand/Image Digital Marketing
- Category 3: Best Co-Op Marketing
- Category 4: Best Integrated Marketing
- Category 5: Best Corporate Newsletter—External
- Category 6: Best Internal Branding and Communications
- Category 7: Best Video Production
- Category 8: Best Sales Tools
- Category 9: Social/Industry Responsibility
Judges also select a "Best of Show" winning designation to the single entry with the highest score.
FInalists for this year's competition are listed online at ECIANow.org.
The ECIA 2016 Executive Conference, which takes place October 23-25, 2016 at the Loews Chicago O'Hare Hotel, is the premier networking and educational event for the electronics distribution industry.
About Penton's Design Engineering & Sourcing Group
Penton's Design Engineering & Sourcing Group is the industry leader, reaching the decision makers responsible for designing the cars we drive, the planes we fly in, the electronics we depend on, and the medical devices that extend our lives. Readers turn to the Design Engineering & Sourcing group brands for news, ideas, applications and technical education. We provide trusted, industry leadership through innovative print, web products and events reaching the core EOEM and OEM markets.
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components to the end customer. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. For more information, visit www.ecianow.org or call 678-393-9990.
Electronic Components Industry Association 1111 Alderman Drive, Suite 400, Alpharetta, GA 30005 678-393-9990 www.ecianow.org