TUALATIN, Ore. - January 19, 2016 - CUI Inc and its parent company CUI Global, Inc. (NASDAQ:CUI), announced a limited exclusivity agreement today for hardware development with Virtual Power Systems (VPS), a cutting edge Software Defined Power® company. The companies will partner to set a new standard for an efficient power infrastructure for data centers.

With this agreement, CUI will design, manufacture, and distribute the hardware component of the ICE (Intelligent Control of Energy) system that realizes the full value of the VPS solution. The ICE Block hardware is managed and controlled through the ICE Platform, a tightly integrated suite of software developed by VPS. The ICE Block will enable data center operators to double power and server utilization, reduce costs, and greatly improve availability. This partnership between the two organizations is the first step in creating a larger Software Defined Power ecosystem, from board level to system level, ultimately creating a more intelligent, more efficient data center infrastructure.

“We continue to look for partners that add value to the entire power ecosystem,” said Matt McKenzie, President of CUI Inc. “This partnership is the first that is outside of the power supply itself and adds significant value to our entire power infrastructure portfolio, from board to rack level.”

Through numerous surveys and studies, data center power consistently emerges as the most critical area that needs to be addressed to support the growth of ”Internet of Things”, mobile, and supporting infrastructure. The first ICE Block is under development now, with initial prototype installs coming later in 2016.

“We see VPS’s patented technology as a difference maker for the data center, but we also see value in other markets going forward,” added McKenzie. “A true Software Defined Power ecosystem requires a collaborative effort, and our partnership with VPS is the first of many we will look to so we can continue to support this space in new and innovative ways.”

An existing data center can see up to a 15-25% reduction in power cost coupled with the avoidance of 40-60% of conventional capex investment with the combined ICE system. In addition, this new infrastructure will enable data centers to continue their aggressive growth paths via a solution that can be installed and initialized in just days vs. the months required with traditional approaches. Data center operators can immediately experience significant improvements in operational flexibility, utilization, and management.

“VPS needed a partner that could move quickly, understood the value of Software Defined Power, and had the design capabilities required to develop the hardware that could mate with our innovative software. CUI became the logical choice as our hardware partner,” said Shankar Ramamurthy, CEO of Virtual Power Systems.

CUI and Virtual Power Systems will plan to demonstrate the technology at APEC (Applied Power Electronics Conference) in Long Beach, CA from March 20th to the 24th.


About CUI Inc CUI Inc is a technology company focused on the development and distribution of electronic components. At the leading edge of power supply design, the organization supports customers as they strive to improve the energy efficiency and environmental credentials of their application. The company's power group is complemented by a portfolio of world-class board level components, consisting of interconnect, sound, motion control and thermal products. An unwavering commitment to create collaborative partnerships with customers and a drive to see that their design project is a success has been a hallmark of CUI's sustained growth since its founding in 1989. As a leader in the industry, CUI will continue to invest in the future through new technologies, talented employees, expanded manufacturing capabilities, and a growing global reach.

CUI Inc is a subsidiary of CUI Global, Inc., a publicly traded company whose common stock trades on the NASDAQ Exchange under the symbol CUI.

About CUI Global, Inc. Delivering Innovative Technologies for an Interconnected World . . . . .

CUI Global, Inc. is a publicly traded company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. From Orbital Gas Systems' advanced GasPT2 platform targeting the energy sector, to CUI Inc's digital power platform serving the networking and telecom space, CUI Global and its subsidiaries have built a diversified portfolio of industry leading technologies that touch many markets. As a publicly traded company, shareholders are able to participate in the opportunities, revenues, and profits generated by the products, technologies, and market channels of CUI Global and its subsidiaries. But most importantly, a commitment to conduct business with a high level of integrity, respect, and philanthropic dedication allows the organization to make a difference in the lives of their customers, employees, investors and global community.

For more information please visit http://www.cuiglobal.com

About Virtual Power Systems Inc Virtual Power Systems, Inc. (VPS) is the leading Software Defined Power® company transforming how data centers provision, manage, and utilize power capacity. It is addressing the top growth constraint to data centers - power availability. Its software called ICE (Intelligent Control of Energy) makes power an elastic resource across the data center. As a result, infrastructure utilization is improved by up to 50% within the existing power footprint, while improving visibility, availability, and avoiding new capex. The VPS mission is to enable data center operators to double power and server utilization, slash costs, and improve availability. For more information please visit www.virtualpowersystems.com

Media contacts CUI Inc Jeff Schnabel, +1 503 612 2300, jschnabel@cui.com, twitter.com/cuiinc

Publitek Derek Rye, +44 (0)1225 470 000, derek.rye@publitek.com, http://www.publitek.com

VPS Inc Ankush Dham, +1 510 673 7070, ankush@virtualpowersystems.com, twitter.com/vpsinc